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Stories

Chokepoints like the Strait of Hormuz have Hidden Impacts on Companies
June 2026

How a Supply Chain Chokepoint Halts Production: Lessons from the Strait of Hormuz

When the Strait of Hormuz closed in 2026, the resin behind everyday products got scarce and expensive. Procter & Gamble took a $150 million hit and moved fast to reformulate and re-source. The lesson is that the speed of that response depends on knowing your exposure before the disruption.

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In the news

Muir announced as part of and the AWS 2025 Compute for Climate Fellowship
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Muir AI and S&P Global Market Intelligence Collaborate to Deliver Custom Cost Models for Procurement and Product Cost Optimization
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Muir Identified as One of 52 Tech Hotshots by CBInsights
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Stay up to date on the latest about Muir and in sustainability

Our stories

Tesla Model 3 Wiring Diagram
June 2026
Tear-Down Cost Analysis: The Cost Engineer's Most Underused Tool
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CNC machining of an aluminum component, illustrating the make side of a make-versus-buy decision
June 2026
Make vs Buy Analysis: How Cost Data Should Drive the Decision
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Diagram showing one product cost model branching into many parallel scenario models
June 2026
Cost Scenario Modeling: Stop Building One Cost Model, Build a Hundred
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BoM upload flow showing automated error detection and gap-filling
May 2026
How BoM Data Quality Slows Down Your Cost Models (And What Automated Ingestion Changes)
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Image of Muir's new product model page
May 2026
Expanding Product Intelligence: New Platform Updates
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Muir now a top recommended tool by survey of sustainability users.
May 2026
Muir Top Recommend Tool by Scope 3 Users
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Muir AI dashboard showing product specific carbon emissions and reduction opportunities for suppliers
April 2026
How Amazon Scales Product Carbon Footprints (PCFs) with Muir AI
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EV battery
February 2026
Beyond the Label: Navigating the New Era of EUBR Carbon Reporting
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New Part Being Designed
Nov 2025
Bringing Should Cost Analysis Earlier: Discover Savings at the Beginning of a Lifecycle
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Build your product's model, from tennis shoes to HVACs
Oct 2025
Muir AI Launches Public Models Database For All
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Vessel carrying cargo
Oct 2025
Small Business Guide To Navigating Current Tariff Policies
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Messy Bill of Material
Sept 2025
Agentic Solutions for Bill of Material Data Challenges
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Why You Can’t Hit Net-Zero Targets Without Understanding the True Carbon Impact of MEP Systems
June 2025
Why You Can’t Hit Net-Zero Targets Without Understanding the True Carbon Impact of MEP Systems
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Stop Waiting for Supplier Quotes: Instantly Estimate Upstream Material Costs Despite Market Volatility
June 2025
Stop Waiting for Supplier Quotes: Instantly Estimate Upstream Material Costs Despite Market Volatility
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You Need to Lower Your Cost of Goods by X%. Here’s How Product Cost Intelligence Gets You There.
June 2025
You Need to Lower Your Cost of Goods by X%. Here’s How Product Cost Intelligence Gets You There.
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Your Design Cycle Is Too Fast for Old Costing Tools: Here’s How to Keep Up
June 2025
Your Design Cycle Is Too Fast for Old Costing Tools: Here’s How to Keep Up
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Why You’re Missing Hidden Savings And How Automatic Cost Out Can Help You Find Them
June 2025
Why You’re Missing Hidden Savings And How Automatic Cost Out Can Help You Find Them
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You Can’t Afford a Cost Analyst But You Still Need Cost Intelligence
June 2025
You Can’t Afford a Cost Analyst But You Still Need Cost Intelligence
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Manual Cost Modeling Is Slowing You Down. Here’s How to Eliminate It.
June 2025
Manual Cost Modeling Is Slowing You Down. Here’s How to Eliminate It.
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Flying Blind on the Margins: How to Uncover Hidden Costs in Tail-End Products and Suppliers
June 2025
Flying Blind on the Margins: How to Uncover Hidden Costs in Tail-End Products and Suppliers
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Your BOM Is Broken. Here’s How to Fix It in Minutes
June 2025
Your BOM Is Broken. Here’s How to Fix It in Minutes
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Stuck with Expensive Designs? Here’s How to Uncover Lower-Cost Alternatives Without Waiting on Quotes
June 2025
Stuck with Expensive Designs? Here’s How to Uncover Lower-Cost Alternatives Without Waiting on Quotes
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Struggling to Weigh Alternate Suppliers? Here’s How to Compare “Make vs. Make” with Confidence
June 2025
Struggling to Weigh Alternate Suppliers? Here’s How to Compare “Make vs. Make” with Confidence
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Tariffs don’t just raise costs, they scramble supply chains, derail budgets, and turn sourcing decisions into risky bets. If you’re managing global sourcing or supply strategy, you’ve likely asked yourself: “What’s our exposure if tariffs rise next quarter?” Yet for most organizations, the answer is buried in spreadsheets, generic trade reports, or nowhere at all.
June 2025
Mitigate Tariff Risk Before It Hits Your Bottom Line: How Product Cost Intelligence Reduces Global Exposure
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Smoke stack of a factory
May 2025
Driving Sustainability Action with Muir AI
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Managing supply chains
April 2025
Powering Supply Chain Management with Muir AI
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Muir AI’s new supply trace feature enables rapid queries of supply chains enabling product designers, sustainability, and supply chain professionals to quickly identify where harmful chemicals, such as PFAS, pose potential threats whether known or unknown.
Feburary 2025
How AI Can Help Identify and Eliminate Harmful Chemicals Like PFAS From Your Supply Chain
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Muir's supplier survey template
January 2025
The Only Supplier Survey You Will Ever Need (Almost)
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Technology use for climate reports
January 2025
We Need More PCFs
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Screenshot of the Muir AI Supplier Surveying Solution
January 2025
How Muir is Supercharging Primary Data in PCFs
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Navigating 2025: The Top Scope 3 Sustainability Trends Shaping Corporate Strategy
Jan 2025
Navigating 2025: The Top Scope 3 Sustainability Trends Shaping Corporate Strategy
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Utilizing AI to determine complex chemical synthesis chains and drive sustainability
November 2024
Utilizing AI to determine complex chemical synthesis chains and drive sustainability
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Muir's cost model sankey breaks down finished goods into their subcomponents and provides should cost insights to procurement teams
October 2024
Scale Should-Cost Analysis with Muir AI
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How to Get A Carbon Footprint for Any Product
October 2024
Introducing Muir AI Walkthroughs
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The PACT Pathfinder Framework was developed in coordination with the WBCSD to encourage openness in supply chains
October 2024
Understanding the PACT Pathfinder Framework: How Muir AI Encourages Openness In Value Chains
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AICPA SOC 2 Type 2 Certification
Sept 2024
Platform News: Muir AI Achieves SOC 2 Type 2 Certification
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Muir is now included in the AWS Solutions Library
Sept 2024
Muir AI: Find us in the AWS Solutions Library
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Muir AI provides dynamic cost models that shed light into opaque supply chains allowing greater cost efficiency and an improved bottom line.
Sept
Solving Supply Chain Inefficiencies: How Muir AI Drives Cost Savings
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Why scaling product carbon measurement is needed for forward thinking sustainability and supply chain teams.
August 2024
Muir AI vs. Traditional Methods: The Future of Sustainable Supply Chain Decision-Making
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Image a PCF from Muir's Platform
August 2024
Understanding the Basics: What is a Product Carbon Footprint?
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Muir's co-founders joined Tom Idle on the Scope 3 Podcast to talk supply chains and decarbonization.
August 2024
Exploring the Future of Supply Chain Decarbonization
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Guidance for the EU CBAM Regulation
July 2024
Master CBAM Compliance with Muir AI’s Essential Guide
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Bloomberg Green Festival
June 2024
Guess the Green with Muir AI’s Carbon Footprint Gameshow at Bloomberg Green Festival
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Empowering sustainable supply chains with Explore
June 2024
New Release – Explore: Your Key to Sustainable and Cost-Effective Supplier Selection
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Manage costs and build resilience in your supply chain
May 2024
New Release – Product Origin: Strategic Insights Into Your Supply Chain Operations
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Find you path path to a better supply chain
April 2024
New Release – Reduction Engine: Empowering Sustainable Supply Chain Decisions
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CBAM will lead to carbon emissions impacting the bottom line
March 2024
Navigating CBAM's Rising Costs Through Smart Supply Chain Optimization
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EU's CBAM regulation
February 2024
The Carbon Border Adjustment Mechanism's Transitional Phase Is Underway
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sign saying supply chain issues
February 2024
Navigating Supply Chain Risks in a Carbon-Conscious World
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Bullseye
December 2023
Being Right Matters
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Muir's Founders, Peter Williams and Harris Chalat
October 2023
Muir AI Closes $3.25 Million in Funding
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The world view from space
February 2023
It’s time to tackle scope 3 emissions
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A map of the world
May 2023
Using AI and Data Fusion to Determine Scope 3 Emissions
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A trailhead sign with woods in the background
September 2023
Begin the Trek
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